Social media optimization

SMO: is the use of a number of social media platforms and communities such as RSS Feeds, Social News and bookmarking sites, social networking sites like facebook, twitter and video and blooging sites to generate publicity to increase the awareness of a product, brand or event. Social media optimization is very important factor in optimizing a website, as search engines are increasingly utilizing the recommendations of users of social networks such as Facebook, Twitter, and Google+ to rank pages in the SERPs. When your webpage is shared or "liked" by a user on a social network, it counts as a "vote" for that webpage's quality. Thus, search engines use such votes to rank websites in search engine results pages. Search engines are putting more stock into social search. This, coupled with increasingly personalized search based on interests and location, has significantly increased the importance of a social media presence.

Viral Marketing With Social Media

Viral marketing or viral seeding, where word of mouth is created through the use of networking in social bookmarking, video and photo sharing websites in various social media platforms. By following social networking trends and utilizing social Media networks, websites can not only retain existing followers also attract new ones. This helps your businesses to build an online following and presence, which in turn giving you increased quality traffic to you company website. Our Social Media account managers at Digital Marketing Avenue are well versed with the smo campaigns which can harness the power of viral marketing.

In Digital Marketing Avenue we believe Social media optimization is considered an integral part of an online reputation management (ORM) or search engine reputation management (SERM) strategy for an organization having online presence. Our Social Media experts will guide you through the social media strategies which will serve as the one stop shop for the following:

  • Brand building
  • Customer satisfaction and relations
  • Business development initiatives using Social Media platforms
  • Building a healthy business-to-consumer (B2C) relationship
  • Online Identity Management
  • Customer Engagement

In Digital Marketing Avenue we use the following social media platforms for Social media marketing purpose:

  • Twitter
  • Facebook
  • Google+
  • LinkedIn
  • Yelp
  • Foursquare
  • Instagram
  • YouTube
  • Delicious & Digg
  • Blogs